Why design needs strategy and strategy needs design
The phrase “Strategic thinking and design doing” is a good starting point to define how strategy and design sit together, but it’s not enough.
Ambition for Airports
Making change happen in Aviation. The Aviation Industry is certainly centre stage and under the media spotlight when it comes to questions around sustainability and way commercial organisations tackle the challenges of growing their businesses, keeping customers happy and satisfying commitments along the journey to Net Zero. Which is why we were over-the-moon recently to […]
Transport branding for TfL, Mission Zero and beyond.
Branding and design for the transport and logistics sector is a prime example of the depth of knowledge and experience we’ve gained since 2009. Here our managing director John Dunne talks about our work for Transport for London, Mission Zero and beyond. Over the years we’ve been fortunate to work with leading organisations within various […]
Introducing The Unknown Creative design school
Something’s been cooking at The Unknown Creative. It’s been part of the agency’s fabric since it started 15 years ago, but now it’s formalised and we’ve given it a name. Design School is The Unknown Creative’s module-based training program for grads and junior creatives launched in September 2024. Covering the fundamentals of brand, strategy, and […]
Brands, AI, and the future
Artificial Intelligence came up in every talk our team saw at last week’s D&AD Festival — a flagship event for the global design and advertising industry held here in the UK. But the D&AD organisation celebrates creative ingenuity and design excellence, too. Are AI and craft in competition when it comes to branding, or can […]
The strategy and design of brand storytelling
If there’s a central linchpin in brand design, it’s the brand story. Brand story is a narrative that connects emotionally and rationally with a target audience. It communicates your brand purpose and sometimes origin, as well as the value you deliver to customers. Purpose – The why behind your business; your mission, ethos, and values […]
For future-ready brands
What does the future hold? No one really knows. Trends can be predicted, data can be extrapolated, and five-year plans can be made. But all you have true control over is how ready for the future your brand is. Strong brand foundations A future-ready company appreciates and invests in the value of its brand. When […]
Driving Sustainability
The Role of Your Marketing Team Marketing plays a crucial role in helping businesses achieve their sustainability and net zero goals. But it’s not always about messaging and channel choice. Often, it’s about modelling best practice and walking the talk for the sustainability philosophy of the organisation as an exemplar for grass roots change. Here […]
Graphic Design Graduate
We’re looking for a graphic design intern to join our close-knit creative agency team in the centre of Newcastle. Our projects are exciting, diverse and worldwide and we want to hear from newly graduated graphic designers who have a genuine desire to join an ideas-based creative agency. You’ll come with a good knowledge of the fundamentals of […]
Raising our Game
Measuring and Implementing More Sustainable Marketing Practices As marketing teams look for ways to reduce their environmental impact and support their organisation’s sustainability goals, implementing sustainable marketing practices and measuring their effectiveness is key. Here are some practical actions marketing teams can take and metrics they can track: Digital and Paperless Marketing Plan sustainable events […]