Making change happen in Aviation.
The Aviation Industry is certainly centre stage and under the media spotlight when it comes to questions around sustainability and way commercial organisations tackle the challenges of growing their businesses, keeping customers happy and satisfying commitments along the journey to Net Zero.
Which is why we were over-the-moon recently to support SITA in the articulation and creative communication of their strategic sustainability narrative.
SITA is a long-term leader in Aviation. Committed to tackling climate change and reducing energy consumption with customers across the industry; SITA are rising to the challenge of predicted passenger growth in the years ahead AND shouldering their responsibilities as part of the industry’s commitment to achieving Net Zero by 2050.
The team at SITA are thoroughly immersed within the complex web of stakeholders involved in effective aviation and airport operations. They firmly believe that efficiency, profitability and lower carbon commitments can go hand in hand, given the right level of collaboration and insight-rich operational strategy and decision making. Moreover, they have plenty of products and services to prove it.
SITA’s ‘Ambition for Aviation’ demonstrates how smart utilisation and integration of aviation data can help commercial organisations streamline sustainability reporting, strengthen disclosure and proactively reduce carbon via pro-active operational decision-making in real time.
Packaging a solution that combines multiple softwares, AI and IoT solutions, plus the deep knowledge and expertise of SITA’s people, saw us consulting extensively across the organisation. Our task was to understand and integrate multiple perspectives and fast-developing thinking into one cohesive narrative and sales enablement suite.
Including key messaging architecture, the headline creative and branding for the strategy, a launch film plus supporting sales collateral – this was an extensive piece of work, with multiple iterations to pressure test ideas along the way.
Our team were happy to engage with emerging strategic thinking from multiple business functions, embrace a ‘Challenger’ sales method as a route to bringing the story-telling to life and develop multiple creative routes for SITA’s consideration.
The creative end-product is something that the team here at The Unknown Creative are genuinely proud of and we are always happy to lend our support to marketing changemakers as they progress their sustainability commitments through well-crafted and considered communications.