Mission Impossible
Why sustainability marketing is the toughest comms gig going. There’s little that’s more important than playing our part in protecting the planet. But talking about (and actively communicating) sustainability is a really tricky business. Trust (or rather lack of it), is the single biggest hurdle to landing any sustainability story…which means that earning customer and prospect confidence is […]
Onside for local football team
We’re proud to share the story of our partnership with Darlington Football Club, in our creative director’s hometown in the northeast of England. As well as being big supporters of giving something back at The Unknown Creative, 90% of our creative team are huge fans of the beautiful game. And that’s why we chose to […]
Championing green energy at COP28, Dubai
The 28th United Nations climate change conference (COP28) was held in Dubai between 30 November – 12 December, 2023. Taking place annually, UN climate change conferences are the world’s only multilateral decision-making forum on climate change — and almost every country has representation in attendance. GeoPura — a Series A-founded, green hydrogen energy innovator — exhibited […]
Branding the Sustainable Retail Summit, Copenhagen
The Consumer Goods Forum held its 8th Sustainable Retail Summit in Copenhagen over 18 – 20 October 2023. The theme – ‘Today’s Collective Action, Tomorrow’s Positive Impact’ – attracted 200+ delegates at 125 leading consumer goods organisations, governmental and institutional bodies, plus speakers from P&G, L’Oreal, Danone, Terracycle, Coca-Cola, and more. The Sustainable Retail Summit […]
Where does sustainability ‘fit’ in the world of corporate marketing?
Irrespective of where you are on your sustainability journey, it pays to have marketing experts taking a central role in furthering your ESG agenda through smart internal and external communications. Sustainability was first defined in the 1987 Brutland Report as ‘progress that meets the needs of present generations without detrimentally affecting the needs of future […]
Saks ‘Good For You’ brand campaign for 2022
Brilliant – as always – working closely with national hair and beauty salon group Saks on the concepts for their annual brand campaign. This time being especially poignant given the challenges that the hair and beauty sector faced navigating the pandemic and salon openings and closures around lockdowns. A fresh overarching brand campaign design, seasonal […]
Tech up your transport and logistics with Networcx
Brand identity creation for Newtorcx an innovative and comprehensive freight forwarding sales software solution that unlocks the full potential of the latest technology to transform logistics. Creation of dual company and product logo design and styling including – brand guidelines, campaign creation and website design. Visit networcx.io/
Best of Times campaign for Saks Hair & Beauty UK
We’re honoured to be the chosen design agency for Saks Hair & Beauty UK. We’ve been working creatively with the Saks marketing team at the national salon group for several years now. Our extensive remit includes providing concepts for national brand campaigns to roll out every January plus associated materials for salons – from posters […]
Brand refresh and website at pace for Stirling Ultracold
US-based Stirling Ultracold is an innovative developer and manufacturer of ultra-low temperature freezers for life sciences and biopharma research. With a history that dates back to Robert Stirling’s creation and patent for a cooling tool – the Stirling engine – in Scotland in 1816, our client is currently advising the US government on local planning […]
Virtual event and communications for EIT Urban Mobility Summit
In September 2020 EIT Urban Mobility engaged The Unknown Creative to organise all aspects of their first annual summit on 7-9 December 2020. Our client EIT Urban Mobility is an initiative of the European Institute of Innovation and Technology (EIT). The organisation works to encourage positive changes in the way people move around cities in […]