We’re proud to share the story of our partnership with Darlington Football Club, in our creative director’s hometown in the northeast of England.
As well as being big supporters of giving something back at The Unknown Creative, 90% of our creative team are huge fans of the beautiful game. And that’s why we chose to sponsor a local club in the 2023-24 season; to strengthen our ties locally and to contribute to the culture that makes the beautiful game special.
Our creative director John Dunne says: “We’re passionate about making strong local connections. Putting our name on the away strip but isn’t just an opportunity get seen. It’s our way of doing our bit, investing in something that matters to a lot of people, including our own team at TUC. We’ve had a great response from the supporters, other businesses and from our clients who’ve noticed our story. It’s great to be involved.”
Kevin Robinson, Commercial & Hospitality Manager, at Darlington FC says: “It’s a fantastic partnership, which hopefully we can build on for the future. John and TUC have been great supporters of the club for a few years now, both as fans and as as matchday sponsorships, so to be able to work together in a high-profile way is a huge opportunity for us both.
“We’re hugely appreciative that TUC stepped up at very short notice and helped us have some stability for the rest of this season. Working with such a professional brand is a massive boost for the club.”
Agency directors John Dunne and Vicky Franks took family members for the match-day shoot.
In January 2024, the club has engaged former Newcastle United player Steve Watson as the manager to take them onwards and upwards. NUFC connections are a great synergy for team-TUC here!
Communications director Vicky Franks adds: “We love the vibe of this. And it’s one of several different things we’re doing for 2024. For example, for every client and big project that comes our way we’re planting trees around the world offset our carbon footprint. We’ll continue to introduce different things to reinforce our values where we can.”