US-based Stirling Ultracold is an innovative developer and manufacturer of ultra-low temperature freezers for life sciences and biopharma research. With a history that dates back to Robert Stirling’s creation and patent for a cooling tool – the Stirling engine – in Scotland in 1816, our client is currently advising the US government on local planning of COVID-19 vaccine deliveries.
Imagine our excitement when we were invited to create a fresh new visual identity to reflect the brand’s positioning within the marketplace today, reflecting their commitment to quality, innovation and high performance. Placing the brand front and centre for 2021 and beyond.
We relished the opportunity to work strategically with the Stirling Ultracold management team to extremely tight timescales – a six week turnaround to create a new brand identity and a full new website to launch on 4 January 2021.
Along with the brand refresh, we also devised ‘Vaccine Ready’ and ‘Stirling Power’ campaigns and a brand animation to relay key themes of innovation and heritage. We also designed and delivered a simplified customer-centric website clearly relaying the product offering, demonstrating brand values and informing visitors by sharing industry expertise, thought leadership and best practice instructions.
“Known for our rich heritage of forward thinking, Stirling continues to be an innovation machine” stated Dusty Tenney, CEO of Stirling Ultracold. “Market driven applications for new ULT freezer solutions have inspired advancements within our company, and it is time for our visual brand identity to match.”
Very proud to be working with Stirling Ultracold at this very exciting time!
Visit stirlingultracold.com
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