The Tech industry is fulfilling, and expanding its limitless potential every day. It delivers a constant array of disruptive innovations to businesses and consumers. And while it has been in this perpetual state of evolution, The Unknown Creative, have been creating original design, and working with industry-leaders to boost the impact of their new technologies.
For some time, The Unknown Creative have worked on large promotional design projects for EIT Digital; drivers of Europe’s digital transformation through education, and entrepreneurial innovation. Together, they have delivered creative communication projects to EIT’s multi-location nodes – in both Europe and the US – a number of leading Tech Universities and education establishments, numerous industry exhibitions and conferences across the continent, and hundreds of progressive scaleups and startups supported by EIT.
The design agency have subsequently seen their work as the face of a plethora of EIT Digital campaigns including their Master School kick-off, their annual Digital Challenge, and the Annual Report they provide for their own people, including investors.
Stimulating the core of every project is the designer’s awareness of the EIT brand, and the industry they operate in. A great example of this is the Master School campaign, in which two original characters come to life to capture the essence of the 8 different Masters programmes being taught in EIT’s 20 educational sites, across the continent. Created in the image of the EIT brand, the Master School campaign was officially launched in March, at the EIT Digital Conference at The Egg, Brussels.
Also at the start of 2017, The Unknown Creative launched a new brand identity for The Grangeside Group. This collaboration of IT Consultants are experts in refreshing IT and Management systems at a corporate scale, and required a new identity that captured their ethos of simplifying complex, erratic procedures. The Unknown Creative’s solution was to incorporate the concept of The Butterfly Effect, and entwine this image into the narrative of the brand.
You can see similarly intuitive concepts built into their brand identity and interactive application designs for Wordready, in EdTech, and Zeco, an energy management app for the home. Both of these examples incorporate The Unknown Creative’s uncanny ability to communicate a complex concept, in a simple, effective fashion. Both of these branding projects included the development of a bespoke app, for customers to interact with the brands’ innovative, dynamic ideas.
With portfolios in similarly progressive industries, Smart Cities and Transport, both also bursting with original, inceptive design, The Unknown Creative continue to deliver expert creative communications across their specialist sectors.