TUC recently created a high impact promotional campaign for EIT’s innovative Digital Master School. Creating two quirky, original characters, we brought them to life across a range of vibrant, visual materials – including a digital animation.

The purpose of the campaign was to endorse the Master School to ambitious and accomplished students, worldwide. Promoting the  chance to study at 20 major European universities and research institutes, the Higher Education opportunities on offer at EIT are astounding.

The ethos of EIT Digital is encapsulated throughout the campaign, as “Tomorrow’s Digital Innovators and Entrepreneurs” combine to create the digital landscape of the future. With this progressive thinking, progressive design is essential, and the collaboration between EIT and TUC has continued to deliver.

Alongside delivering Europe’s next generation of innovators to the world, EIT Digital support startups in tech and innovation to scale up their business. While working closely on numerous design projects for the digital innovation giant, we at TUC have been engaged for work by some of the most exciting scaleups in the industry.

The Master School animation was showcased at the EIT Digital Conference 2017, on March 17, at The Egg, Brussels. In the build up to the prestigious event, we were delighted to receive an invitation to watch the animation engage EIT’s high-achieving audience for the first time.