Following the successful design and delivery of Connect Tees Valley’s visual identity, The Unknown Creative began to work regularly with some of the UK’s largest public sector organisations including; Transport for London.

Working with TfL represented the fulfilment of a longstanding design ambition. Like many burgeoning graphic designers, as a student, John Dunne had been inspired by the brand and everything it stood for.

Not only an icon for change, the legendary organisation’s legacy of simple, distinct signage, wayfinding systems, and world-renowned underground had become an archetype for creatives all over the world.

A Culture of Effective Communication

Inspired by the illustrious design history, John delivered the simple, two-tone visual identity for CLOCS (Construction Logistics and Community Safety). “Absolutely integral” to the project, in John’s own words, were TfL’s Glen Davies, Hannah White and Victoria Sims.

Working alongside him, they provided a detailed and informative project brief – and gave him access to the wealth of information and industry-led research that TfL has always been dedicated too.

With a suite of original infographics, inspired by a legacy of clean, uncomplicated Health & Safety signage, CLOCS has since become an icon for industrial change.

Award-Winning Brands, Inspiring Change

Worthy of its association with the most prominent name in UK Transport & Logistics, CLOCS won a Prince Michael Award for Road Safety, in 2015. Since then, many notable organisations have rushed to be associated with the clean, clever brand that effectively communicates a safer, more efficient way of collaborative working.

Testament to the people behind the CLOCS programme, this success was also shared by The Unknown Creative. John Dunne’s design for Transport was now sought after beyond the boarders of the UK.

While continuing to design for other TfL projects, including FORS, WRRR, and Construction Logistics, The Unknown Creative began to deliver their now renowned design to creative, public-service projects across Europe.

Part 3 of our journey in Public Service Design is available to read now.