Brilliant – as always – working closely with national hair and beauty salon group Saks on the concepts for their annual brand campaign. This time being especially poignant given the challenges that the hair and beauty sector faced navigating the pandemic and salon openings and closures around lockdowns.
A fresh overarching brand campaign design, seasonal digital campaigns and content relaying its treatments and services and an extensive toolkit of local marketing assets for its salons UK-wide.
Also a narrative for the brand film to match the mood of the moment by our communications manager, Victoria Franks.