New brand identity for Sustainable Energy First; the UK energy and utility consultancy formerly known as BiU.
Founded in 1997, the Lancashire-based company is now repurposing its operations. With a renewed focus on helping British businesses to improve their sustainability performance came the need for a new brand, for the next era.
Scope
Brand identity plus supporting campaign photographic style and iconography. Also a brand blueprint, marketing materials, digital campaigns and website concepts.
Brand elements
Three distinct elements work in synergy and make for a fresh and modern logo. A brand marque in the form of an abstract wind turbine, an earthy, muted colour palette and the contemporary sans serif Museo font.
Our client says
Elizabeth Chesney, Creative Communications Specialist at Sustainable Energy First, comments: “Over the last year we’ve worked hand-in-hand with The Unknown Creative to not just visually design our brand but build it out from the ground up. With every session and project, they brought insights, talent and professionalism, as well as a fantastic set of commercial assets to support our journey as Sustainable Energy First.”
Close to our hearts
Our creative director John Dunne says: “We’ve been engaged on sustainability-related projects over the years and therefore the subject is close to our hearts. Projects have been varied. From creating the green roof Urbanscape brand for Knauf to putting on a 3-day virtual event for EIT Urban Mobility during the pandemic.
JD concludes: “We welcomed the opportunity to work with the leadership team throughout this process. Our team’s proud to see the brand spring to life!”
Visit our portfolio to view designs for Sustainable Energy First and other projects.