FREIGHT TAILS – SMART CITY BRAND
In 2015 we were approached by Cross River Partnership to design a smart city brand for Westminster Council – Freight TAILS was created to improve freight management and sustainability in urban areas and promote smart cities.
The Freight TAILS Action Planning Network addresses the challenges posed by rapidly increasing freight movements, in the context of urban logistics.
Utilising our exceptional graphic and illustrative design skills we created a distinguished logo, supporting brand story, and precise brand guidelines.
We enjoyed bringing Freight TAILS to life; providing a strong over-arching brand mark to take the project forward. We have since been engaged for work by a number of similarly progressive transport and construction logistics organisations, and developed a substantial portfolio of work in the sector.