CSafe Global brand campaign
The design team was enthused when asked to create a directional brand campaign and guidelines for this USA provider of temperature management solutions for the delivery of life-enhancing products. CSafe Global, located in Dayton Ohio, provides a range of climate-controlled containers to maintain temperature sensitive bio-pharmaceutical cargo at precise active and passive temperatures.
Key messaging of the campaign includes a ‘Temperature assured. Life enhanced.’ headline paired with a ‘best-in-class shipping solutions’ sign-off. Use of Soho sans serif for headline typography and a modern sans for body copy communicates with the pharmaceutical, deep tech and transport sectors. Campaign visuals relay a series of ‘end-user’ situations – health professionals working with life-saving medicines – with a fresh colour palette to differentiate the extensive product range.
Event-related materials include backdrops, banners, merchandise and social media campaign posts. The campaign rolled out in quick succession early 2020 at three events in Puerto Rico, Dusseldorf and Singapore.
We have a longstanding affinity with transport-related projects over the years and we relished the opportunity to work with CSafe Global project. The project also afforded us with fascinating insight into the transportation of emerging cell and gene therapies.