British Academy of Management
Fresh new brand mark
The original logo served BAM very well, however after 20 years it was time for change for this forward-thinking organisation. Our brief was simple – to create a fresh new brand mark to take the organisation forward and to raise their profile internationally. We chose a clean, modern typeface (Din) and positioned the words on two lines at equal height; emphasising the keyword ‘Academy’ in brand red.
Clean and modern typeface
Inspired by words such as success and achievement, we created an abstract letter ‘A’ from red and blue dots to showcase BAM as a leading light and authority in the academic field of UK management.
Here’s to #BAM2019 in Birmingham!
i6
6-8 Charlotte Square
Newcastle Upon Tyne
NE1 4XF
19 Southend Avenue
Darlington
Co Durham
DL3 7HL
Kemp House
152-160 City Road
London
EC1V 2NX