newcastle london
the unknown creative logo

British Academy of Management

British Academy of Management

Fresh new brand mark

The original logo served BAM very well, however after 20 years it was time for change for this forward-thinking organisation. Our brief was simple – to create a fresh new brand  mark to take the organisation forward and to raise their profile internationally. We chose a clean, modern typeface (Din) and positioned the words on two lines at equal height; emphasising the keyword ‘Academy’ in brand red.

Clean and modern typeface

Inspired by words such as success and achievement, we created an abstract letter ‘A’ from red and blue dots to showcase BAM as a leading light and authority in the academic field of UK management.

Here’s to #BAM2019 in Birmingham!

British Academy of Management

Make
contact

This website uses cookies to ensure you get the best experience on our website.