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British Academy of Management

The original logo served BAM very well, however after 20 years it was time for change for this forward-thinking organisation. Our brief was simple – to create a fresh new brand  mark to take the organisation forward and to raise their profile internationally.

We chose a clean, modern typeface (Din) and positioned the words on two lines at equal height; emphasising the keyword ‘Academy’ in brand red.

Inspired by words such as success and achievement, we created an abstract letter ‘A’ from red and blue dots to showcase BAM as a leading light and authority in the academic field of UK management.

Here’s to #BAM2019 in Birmingham!

British Academy of Management
BAM Branding

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