During the third lockdown our communications manager Vicky responded to call to action from our longstanding client Saks to support their charity partnership with The Eve Appeal.
Eve is the only UK charity dedicated to all five women’s cancers of the cervix, ovaries, vagina, vulva and womb. And national salon group Saks has pledged to raise £250k to raise awareness and fund its research, with £180k contributed at the time of print.
To do our bit, Vicky – who swore by yoga throughout all of the lockdowns – decided to dedicate 30 hours of time to the challenge, in a mix of online and Zoom classes and pre-recorded sessions in March and April 2021.
Vicky said: “We were working in lockdown so it was tricky to fit it in around busy agency life but I got there. Huge thanks to Linda at Greenwell Yoga for the online sessions and of course to everyone who donated!”
We are pleased to report donations of £450 from generous supporters, price-matched by The Unknown Creative, bringing our total to £915.
Our creative director John Dunne added: “It’s brilliant to see a brand such as Saks giving so much time to a cause that’s so relevant to its customers. We love being involved every year with the Saks campaigns and we wish this inspiring charity partnership the best of luck – they’ll smash it!”
Read more at saks.co.uk and eveappeal.org.uk.