Why design needs strategy and strategy needs design
The phrase “Strategic thinking and design doing” is a good starting point to define how strategy and design sit together, but it’s not enough.
Shaping Ideas At Dubai Future Forum 2025
With a futurist mindset shaping our work since 2009, we headed to the Dubai Future Forum 2025 to draw inspiration from a global collective of thinkers and visionaries driving real-world impact. A stage for innovation Hosted at Dubai’s Museum of the Future, the architecture perfectly set the tone. The building grounds the past through “The […]
For future-ready brands
What does the future hold? No one really knows. Trends can be predicted, data can be extrapolated, and five-year plans can be made. But all you have true control over is how ready for the future your brand is. Strong brand foundations A future-ready company appreciates and invests in the value of its brand. When […]
Driving Sustainability
The Role of Your Marketing Team Marketing plays a crucial role in helping businesses achieve their sustainability and net zero goals. But it’s not always about messaging and channel choice. Often, it’s about modelling best practice and walking the talk for the sustainability philosophy of the organisation as an exemplar for grass roots change. Here […]
Brand refresh and website at pace for Stirling Ultracold
US-based Stirling Ultracold is an innovative developer and manufacturer of ultra-low temperature freezers for life sciences and biopharma research. With a history that dates back to Robert Stirling’s creation and patent for a cooling tool – the Stirling engine – in Scotland in 1816, our client is currently advising the US government on local planning […]
Virtual event and communications for EIT Urban Mobility Summit
In September 2020 EIT Urban Mobility engaged The Unknown Creative to organise all aspects of their first annual summit on 7-9 December 2020. Our client EIT Urban Mobility is an initiative of the European Institute of Innovation and Technology (EIT). The organisation works to encourage positive changes in the way people move around cities in […]
EIT Climate-KIC Annual Report 2019
We’ve been working with EIT Climate-KIC for a number of years and it is always a pleasure. The organisation is a European knowledge and innovation community, working towards a climate-resilient society. Through their convening power, they support transformational innovation that can lead to systemic change. Working closely with the communications team in London we created a […]