A new identity for SciSafe – distinctive, bold and built to scale.
Our US-based client provides specialist biological storage and sample management for research organisations around the world.
Close, collaborative strategy sessions with SciSafe’s leadership team allowed us to uncover what their brand truly stands for, its positioning and how it can deliver against SciSafe’s future vision. Using these insights, our brand team created their new identity.
Brand mark
At the core, a distinctive mark of two interlocking ‘S’ shapes that echo a helix, representing seamless connection, protection, and flow. Created to reflect SciSafe’s critical role in securely transporting and managing biosamples on behalf of leading life science firms, through complex systems with precision and reliability. Set in blues, the identity conveys expertise and trust at every touchpoint.
Website
The new brand rollout continued with the website launch, marking the next step in our rebrand work together. A website is where brand, story and user experience meet. Every detail has to work together with purpose: design, language, navigation, performance.
Branding their new facility in New Jersey!
Our creative director John Dunne says: “Our work with SciSafe reaffirms that when brand and web come together, clarity and cut-through follow. From strategy sessions to seeing the new brand marque to all brand elements working together – a great process. Huge thanks to the SciSafe team for trusting us to help take their brand – and digital presence – into the future.”
