The Unknown Creative has commenced a six month advertising campaign for IT Consultants, The Grangeside Group. Running until the end of March, 2018, the campaign is promoting two specific areas of TGG’s diverse, and experienced consultancy work: Portfolio, Programme, and Project Office (P3O) Management, and PC Refresh (large-scale, corporate software and hardware upgrades).
TUC designed and launched TGG’s brand identity earlier in 2017, during which the theme of: ‘Creating order, from Chaos’ was incorporated. With this being a big part of how TGG operate (i.e., helping businesses make working processes more manageable, no matter how erratic they have become), we focused on The Butterfly Effect in our design and subsequently created their original, butterfly brand mark, and the tagline: “Keep IT Simple”.
Part of the reason for the advertising campaign was to increase the awareness of this smart brand, through building a following on social media, as well as creating new business connections and stimulating new lines of work. The campaign subsequently followed the design of the TGG brand, incorporating the original butterfly brand mark, colour scheme, and typography.
Each image we created for the campaign is created from a single point, as though the image has been designed in one, carefully and thoughtfully constructed movement. In the brand mark this single point is, in fact, the body of TGG’s butterfly logo. Design the campaign images in this way portray TGG’s ability to create a practical, structured process for business progression, from the moment they are engaged with a project.
In addition to the new graphics, we also created a selection of headlines for each aspect of the campaign, and built two new pages for the TGG website; one for P3O Management, and one for PC Refresh. With all these details in place, we are running the campaign across multiple social media platforms, and will be writing additional promotional copy for the campaign, and monitoring its progress for the duration.