We have created a suite of original infographics and email banners for prominent Transport for London (TfL) training consultant, Fleet Source. Engaged to deliver the visuals for two distinctive email campaigns, we designed and delivered a range of quirky, brand appropriate visuals that communicate important messages to their customers.
Fleet Source is all about making better drivers for better businesses. They deliver accredited training solutions that put safer drivers on clearer roads – and aim to create cleaner air. They train drivers, managers, and entire businesses, delivering the latest knowledge and industry expertise in one of the fastest changing sectors of the Transport industry.
The first email campaign is already live, with Fleet Source launching: “Gearing Up For Change” in anticipation of an amendment to the FORS Standard guidance, which will take effect on July 17. By registering with Fleet Source, businesses are quickly able to find how the change will affect them and what needs to be done in anticipation, and as a result of the change. Registration will also ensure they are able to keep in contact with the organisation, and keep up to date with any future changes – including when Fleet Source launch the second campaign.
Having worked with Fleet Source before at our London design agency – and extensively with a range of TfL affiliates (including the aforementioned FORS) – we were already familiar with their brand, and how they like to communicate.
Fleet Source is one of many Transport & Logistics organisations that regularly return to us with design work. Our portfolio shows the understanding we have of what works within a constantly evolving industry, from full brand creation to materials for strategic marketing and communications projects.
It is a pleasure to see our latest design fit seamlessly into the ethos of the Fleet Source brand, and effectively communicate the important messages entailed in their latest campaigns.