We’ve worked with SITA teams around the world since 2019 on brand campaigns, film, animation and events.
This time, their stand design for the ICAO TRIP Symposium and Exhibition, 22–24 September, at ICAO’s headquarters in Montréal.
BORDER CONTROL – THE SERIOUS END OF TRAVEL
The stand featured the SITA Border Flow Lane, which does away with the e-Gate and the kiosk. Facial recognition does the checking while passengers keep walking. The aim: to draw people out of the aisle and into the lane.
We started where we always start, with SITA’s guidelines and recent work made with them. Guidelines set the edges. Big ideas happen inside them.
The theme – Ready, Set, Flow. Three concepts for how the stand could carry it. The chosen route runs through space, type, imagery and graphics. Font and key messaging follow the product’s own.
FUEL THE FLOW
We also got to imagine what SITA would look like as a chocolatier. A very different touchpoint. The ‘Fuel the Flow’ bar, to match the theme of the stand. Made with Tony’s Chocolonely, two flavours deep. SITA’s verdict: a big success. Us: sweet.
Thank you as always SITA!
TUC TEAM CREDITS
Project designer: Dan Robson
Art direction: John Dunne
Account management: Oliver Simpson