Urbanscape brand identity
Brand identity creation
Vistra, one of the world’s leading fund and corporate service providers, merged with Tricor Group (Tricor), a leading business expansion specialist, in 2023.
Rebranded together as Vistra, and under the strategic brand message of “feel the flow”, Vistra needed to relaunch its brand story to the market – a story of friction-less client experience and Vistra’s allyship in supporting client ambitions with its best-in-class technology.
Distinctive, sustainable brand mark
Taking on board the ethos of the company, project, and product, we created Urbanscape; a distinctive sustainability brand mark supported by comprehensive, informative, corporate guidelines.
Since 2012 we’ve worked extensively with the Knauf marketing teams in Belgium, Slovenia and The Netherlands, as Urbanscape has been rolled out across Europe and expanded into Asia as a proven pioneer in smart-city sustainability and innovation.
