Flymo lawnmower brochure
Easier by Design - Flymo product catalogue, 2013
We worked closely with the Husqvarna UK team to deliver the UK product range catalogue for Flymo, covering a wide variety of lawnmowers and gardening tools. The brief called for layouts that were clear, easy to navigate, and immediately recognisable within the Flymo brand.
Following the brand’s guidelines, the layouts were made to be distinctive, practical, and visually engaging. Every page was structured to communicate information clearly while keeping the catalogue lively and approachable.
Visually impactful catalogue layouts
The cover, titled Easier by Design, set the tone for the catalogue. Its directional design gave the project a strong presence, showing how thoughtful use of layouts, typography, and imagery can make complex information feel simple and intuitive.
This project highlights the way we approach design and storytelling – balancing clarity, craft and brand personality in every detail.
