As a global leader in air transport communications and information technology, SITA is at the forefront of innovation in digital travel. And as part of their extensive rebrand rollout, we partnered with SITA to craft an immersive and impactful presence at the World Travel and Tourism Council (WTTC) event in Perth, October 2024.

Our project began with designing a go-to ‘Digital Travel Lane’ event booth – an eye-catching 3D visual environment complemented by standout large format print artwork – where their leading biometric travel tech was demonstrated. To engage audiences further, we produced a dynamic animation that brought SITA’s cutting-edge Digital Travel offerings to life on the stand and as part of the keynote presentation from Jeremy Springall (senior vice president, SITA at Borders).

We extended SITA’s reach beyond the event with a strategic digital campaign. Impactful digital ads welcomed travellers at Perth Airport, strategically positioned to maximize brand visibility and leave a lasting impression on global audiences. This project blended creativity and innovation, showcasing exactly why SITA is shaping the future of travel.