CSafe Brand Campaign
Directional brand campaign
The design team was enthused when asked to create a directional brand campaign and guidelines for this USA provider of temperature management solutions for the delivery of life-enhancing products. CSafe Global, located in Dayton Ohio, provides a range of climate-controlled containers to maintain temperature sensitive bio-pharmaceutical cargo at precise active and passive temperatures.
Best-in-class shipping solutions
Key messaging of the campaign includes a ‘Temperature assured. Life enhanced.’ headline paired with a ‘best-in-class shipping solutions’ sign-off. Use of Soho sans serif for headline typography and a modern sans for body copy communicates with the pharmaceutical, deep tech and transport sectors. Campaign visuals relay a series of ‘end-user’ situations – health professionals working with life-saving medicines – with a fresh colour palette to differentiate the extensive product range. Event-related materials include backdrops, banners, merchandise and social media campaign posts. The campaign rolled out in quick succession early 2020 at three events in Puerto Rico, Dusseldorf and Singapore.
