A group of experienced IT consultants, The Grangeside Group unclutter business systems that have become unmanageable. As part of a complete rebrand, we took their ethos of creating order from chaos within the workplace, and delivered a clever, powerful brand logo, tagline, and quirky, brand-appropriate story.
The concept of Chaos Theory – otherwise known as The Butterfly Effect – resonates from the imagery and flows through the narrative of their original, intellectually engaging tale:
“Just as the tiniest speck of dust can determine the trajectory of an asteroid, avalanche, or ball rolling down a hill, the fate of an apparently consistent system can be inexorably altered by its most unassuming detail. The Butterfly Effect exists within business too, where it subtly ripples through consistent working practices, and can discreetly evolve into the destructive, and unmanageable.”