The Grangeside Group
The Grangeside Group are a team of experienced IT consultants who deliver portfolio, programme and project management solutions. Their ethos, throughout their comprehensive range of IT services, is to transform unmanageable working chaos into efficient working practice.
Following this brief – delivering order from chaos – TUC created the tagline: ‘keep it simple’, and worked the concept of chaos theory, aka, ‘The Butterfly Effect’, into a distinct logo.
This was accompanied by an original brand story with smart graphics, alongside website design and brand guidelines. Within a few months of launching TGG’s new brand identity, we were re-engaged by the client to create a range of branded promotional advertising materials.
Using their now established brand identity as the cornerstone of the campaign, we created a range of social banners to deliver their IT services to a new audience.