SAKS4EVE FUNDRAISING CAMPAIGN
Between February 2015 and August 2017, Saks Hair & Beauty UK raised an incredible £100,000 for the Eve Appeal. Fundraising for only national charity in the UK currently raising awareness and funding research into the five female gynaecological cancers, Saks set to achieving their ambitious target by creating a variety of in-salon and outside, money-spinning enterprises.
At The Unknown Creative, we created the Totaliser artwork for the campaign, and a range of marketing and communication materials to go alongside the regular campaign as it progressed. Having worked with the renowned high-street name for a number of years, our familiarity with their brand made, and how they work, meant that our main challenge was simply keeping up with their incredible progress!
During the course of the campaign, our regular work with the hair and beauty brand continued, as we created a range of materials for many of their other national digital and print campaigns. Our work with Saks has been ongoing since 2012, and has entailed a diverse range of one-off, seasonal, and strategic campaigns.