THE PANALPINA SPIRIT CAMPAIGN
The Panalpina Spirit captures the aspirations that the transport and logistics organisation have as a customer-focused and innovative company.
Staff members jumped on board with the idea and joined in fun with the photoshoot in Zurich in October 2018. The result is a powerful and engaging set of six key visuals which are used to promote the campaign through staff workshops in over 100 locations around the world.
The campaign has been a real success, helping to build on the long, proud history and set the path for Panalpina’s future.