CONNECT TEES VALLEY – BRAND IDENTITY & GUIDELINES
Appointed to rebrand Connect Tees Valley and provide a comprehensive set of brand guidelines for north east regional transport network.
Our overarching design was delivered to Darlington, Hartlepool, Middlesbrough, Stockton-On-Tees and Redcar Borough Councils plus Tees Valley Unlimited and bus transport providers Arriva and Stagecoach.
The vibrant, engaging colour scheme is augmented by the supportive, welcoming strapline: “Let’s Journey Together.” This encourages a sense of community, togetherness, and, ultimately, promotes the positivity in using public transport.
Since 2012, this exciting brand has been connecting commuters and travellers across the North East. Some of our team even live within only a few yards of a CTV bus stop – so we’re never far away from our work.