The Unknown Creative and Saks Hair & Beauty UK have enjoyed a successful working relationship for many years. Exciting design briefs and expertly-fashioned deliverables have regularly been exchanged, creating a range of visually enticing marketing and communication projects for the renowned, high-street brand.
And, just a few short weeks into 2018, it seems that this year will be no different; we have already designed their new look, for the new year. For their 2018 campaign, Saks required a fresh, elegant style for their digital and print marketing materials. Using high resolution imagery, a rich, enticing colour scheme, and brand-appropriate contemporary typography, we created the banners, buttons and gifs that Saks’ customers will be engaging with for the next few months.
The new look has already given Saks’ homepage an opulent, alluring feel, and has also been launched across their many social media channels. Bringing a warm, welcoming sensation to their communications, the new images are an ideal visual tonic for these chilly, midwinter mornings – but will continue to complement Saks’ stylish brand as the seasons change, and the year goes on.
Through regular, attentive client communication, and frequently immersing ourselves in the renowned Saks brand, we have developed an intuitive understanding of what our valued clients require – and what their customers desire. Recently, we were absolutely delighted to see the high-street brand go beyond even their own lofty ambitions, when they broke through their 100k fundraising target (and went way beyond it!) for The Eve Appeal at the end of last year.
Also towards the end of 2017, we created a range of simple, contemporary graphics and a crisp, clever brand mark for their new sub-brand, Saks Men. As with all the images and communications we create, we carefully complemented their strong, existing brand – but crafted the new look that the new business required to communicate with its’ target audience.
Now settled in our new studio, in Newcastle-Upon-Tyne, we’ll continue to deliver high-impact, original design for all of our clients, throughout the year. Contact us to discover what expert, original design can do for your brand.