The UK hair and beauty industry was forced to closedown during the Covid-19 pandemic. During lockdown we worked for our longstanding client Saks on a number of projects, engaging with their audiences via their social media channels, primarily Instagram and Facebook, curating an extensive series of their ‘best bits’ resharing blogs we’ve written over the years.
We also created an informational safety campaign highlighting new health and safety protocols which we rolled out leading up to salons reopening from July.
This project included the design of window posters relaying new Covid-19 methods of working and what was required of customers, social media campaigns, animated gif and copy for all campaign messaging and blogs.
Good to see Saks and the rest of the hair and beauty industry back!