The Unknown Creative have delivered an engaging new look for Darlington Football Club’s (DFC) marketing and advertising materials. Across print, digital and social media channels, the fresh, contemporary design has put the club in an ideal position to now compete off the pitch, as well as on it.
For some time, the club have benefitted from its visionary fan-and-community-owned business model. A rare and positive approach to running a football club, it has allowed them to continuously build constructive, conducive relationships with the communities of Darlington. Regularly rallying their fans to invest, as the club strives to return to the English Football League, DFC is on the move in non-league-football.
With such progressive philosophies at the heart of their business, we were delighted to be invited to work with them. Endeavouring to deliver a campaign that communicated the dedication of the investing fans and diligent players and staff, we created the stirring: Who Are You? We Are Darlo.
Enhanced by the exhilarating tagline: Passion / Pride / Progress, the campaign effectively communicates the purpose, vision, values and promise of a club and business with the potential to compete with its more affluent North East rivals.
The campaign has already proved to be incredibly effective. Adapted to promote their new football academy, and encourage new business relationships via the club’s new Commercial Brochure, it achieved a record volume of social media attention during the club’s end of season push for investment in the playing budget.
Attracting the attention of Sky Sports pundit and Salford City co-owner, Gary Neville, the campaign has already engaged football fans nationwide – with the 2018/19 season still two months away.